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China industry spotlight: Broadcasting

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China industry spotlight: Broadcasting

The world of broadcasting has changed in the past few years. For quite a while, radio played a big part of people’s lives. Then came TV which didn’t replace radio, but it was a distraction. Now fast forward to 2013 and our lives are full of distractions: internet, social media, multiple devices (ipad, iphone, computer, gaming devices, etc). There’s just not much time left to sit around and relax with the radio anymore. It’s lacking in visual stimulation. However, there’s one area where radio still thrives and that’s in the car. It’s not legal to drive and watch a movie, but listening to the radio while driving is something almost everyone does. It’s much more entertaining than listening to your same Adele CD over and over again. 

Many radio channels in China are starting to feature English shows and there’s a great need for English or other foreign language speakers. Besides English programs, popular shows include a focus on how to deal with the stressful Chinese life of trying to get through school, buy a house, marry, and have enough money to support a happy life.

Taxi drivers in China who are stuck in their cars all day long enjoy listening to programs which feature “xiangsheng” otherwise known as crosstalk. These are basically comedy sketches featuring at least two people. For the 70,000 plus taxi drivers, a little bit of crosstalk can help make the day a lot more enjoyable (or maybe they won’t need it at all if your Chinese is good enough to crack some jokes with them). 

Gi2C Group can help you find a broadcasting internship and learn more about China’s unique culture along the way with an internship in Beijing or an internship in Shanghai. Internships are the perfect opportunity to test different industries and company environments to learn about what type of career best suits you. 


  • Coming up with new and interesting ideas for radio shows
  • Organizing shows
  • Audio editing
  • Managing play lists
  • Coordinating with record labels
  • Preparing on-air talent
  • Listener management (email, screening, social media, etc)
  • Putting together promotion pieces
  • Managing listener data
  • Researching listener and sponsor statistics 
  • Publicity mail outs
  • Arranging events


Experience and qualifications

Preferably a graduate with a bachelor’s in broadcast journalism or an undergraduate currently pursuing a degree in business. Strong communication skills, a positive attitude, and creativity is needed.

Broadcasting-industry-china   Broadcasting

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