China Industry Spotlight: Graphic Design
Graphic design is a growing professional discipline focused on visual communication. It is the art of combining images and text to convey specific message to a target audience.
Those who choose to pursue a career in graphic design often have a strong interest and proficiency in illustration, photography, and interactive design. Most graphic designers are experienced with Adobe Creative Suite including Photoshop and Illustrator.
- Designing marketing and promotional material: print, web, mobile, email, etc.
- Create compelling product and promotional material design while considering business objectives
- Designing trade show materials
- Working with the Marketing Department or Creative Director to accomplish department goals
Areas of graphic design include: Digital Design, Multimedia Design, Type Design, Exhibit Design, Signage Design, and Package Design.
Experience and qualifications
Recommended experience for a graphic designer is a bachelor's degree in graphic design.
However, a bachelor's degree may not be required if you have commensurate professional experience or an impressive portfolio of independent work. Most graphic designers keep an ongoing portfolio, similar to a resume, that showcases their best work.